ClickZ - This is a portal about online marketing with regular columns written by some of the biggest names in the industry.
Marketing Sherpa - Presents case studies from real website owners and marketers.
 
Keyword List - Keywords research happens before any marketing or design occurs. This worksheet will help you create a list of 50-100 words that people may use to look for your website.
Online Marketing - This is an introduction to search engine marketing and what you need to know to understand the search engines.

The best part about online marketing is that customers come looking for you.

Almost every marketing channel requires you to go looking for your customers. Online, people are searching for your products and services. All you need to do is be found in order to get traffic to your website.

75% of the traffic to your site will find you through search engines. They are the largest piece of your online marketing plan. In order to maximize traffic from the search engines you have to know what they want. You have to build your website from the ground up to welcome search engines to your site. That is why your designer and marketer need to be the same.

Good SEO (search engine optimization) starts with keyword research. We need to know the website is targeting quality keywords with enough traffic to achieve your marketing goals. Once we have our keywords they are built into the website - in the navigation, page names, meta tags, and content. We avoid things like frames, javascript navigation, and full flash pages which search engines have trouble reading.

Marketing Campaigns

Blue Avenue Design performs search engine marketing for its clients. However, we often use specialists for certain areas, like link campaigns. We can oversee all your online marketing campaigns and include their progress in your monthly report.

We can be your marketing manager. Whether you need some help in getting started doing your own promotions or want to find professionals to do the work for you, we can help you manage, monitor, and maintain your campaigns.

If you want an aggressive campaign then we'll help you find companies who specialize in the required field. We'll make sure they aren’t over-charging or over-promising on results.

If you want to do some of the work yourself, we can point you toward the right resources, setup accounts, and do the initial research.